Hi there!
Grew up in travel. Now building the design teams it needs.
Design and Research leader based in London. 17+ years building products and the teams behind them, across aviation, streaming, agencies and startups.
Latest case studies
All work
Shaping BA's next-generation mobile travel experience
Leading experience design for BA's core mobile product, reframed from distribution channel to Travel Companion within the New BA.com & App programme.
Enhancing BA's Manage My Booking Hub for engagement and accessibility
Rebuilding BA's Manage My Booking Hub as a modular, accessible tile-grid system that lifted ancillary findability and engagement, was adopted by other teams, and became the design foundation for Manage My Booking on the replatformed BA.com.
Cracking early-life retention for Sky's OTT streaming platform
Led discovery into NOW TV's early-life retention and delivered the catalogue it produced: 54 features and interactions, wireframed, prototyped, tested with customers and RICE-scored into a roadmap for the squads.
The experience foundation behind PizzaExpress Club
Built the UX foundation for the PizzaExpress Club loyalty app at ENGINE. It launched in December 2021 after I moved on, and has since grown past 2 million members.
Let's talk!
Looking for design leadership, research practice, or someone who builds the teams behind the products?