Work

The work, at every altitude.

Full case studies first, shorter pieces a click below. All of it shows the working, not just the highlights.

5 featured cases
Three screens of the new BA app: a boarding pass, a trip home screen and flight search, the companion model
British Airways · 2026 In delivery

Shaping BA's next-generation mobile travel experience

Leading experience design for BA's core mobile product, reframed from distribution channel to Travel Companion within the New BA.com & App programme.

AviationTravelE-commerceTransformation +3
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A collage of the new Manage My Booking tiles and cards: disruption alerts, upgrades, seat choice and more
British Airways · 2024

Enhancing BA's Manage My Booking Hub for engagement and accessibility

Rebuilding BA's Manage My Booking Hub around a modular, accessible navigation system that lifted ancillary findability and engagement and carried forward to the replatformed estate.

AviationE-commerceTransformationScale
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The NOW logo glowing on a tile within the streaming content grid, the platform this discovery focused on
NOW TV · 2022

Cracking early-life retention for Sky's OTT streaming platform

Led discovery into NOW's highest-leverage retention problem: the first week of membership, where 25% of the base drives 50% of cancellations.

Media & StreamingDiscoveryScale
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An isometric grid of PizzaExpress Club app screens in brand colours, the loyalty experience laid out
PizzaExpress · 2021

The experience foundation behind PizzaExpress Club

Built the UX foundation for the PizzaExpress Club loyalty app at ENGINE. It launched in December 2021 after I moved on, and has since grown past 2 million members.

Food & HospitalityRetailDiscovery0-to-1
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A passenger in an Air France seat tapping the seatback touchscreen of the seat ahead, the cabin experience
Air France-KLM · 2017

Building a shared method for Air France-KLM's cabin innovation

The only designer in a marketing-led innovation department, I replaced scattered gadget-hunting with a shared method that outlived my contract and seeded external co-creation work shown to group leadership.

AviationTravelDiscoveryPlatform
View case study
More work 7 shorter projects
Gamer playing on a desktop computer with a Coca-Cola bottle
Coca-Cola Brasil · 2022

From bottle caps to loot boxes: a Coca-Cola promotion for gamers

Product Design, Design Strategy
Three Nurent app screens: welcome, the delivered car's details and live tracking as it is prepared
Nurent · 2022

A car rental experience with no counter and no keys

Product Design, Service Design
Hands holding a tablet running the new B2B ordering platform inside a Havaianas store, flip-flops behind
Alpargatas · 2021

Reimagining the B2B sales platform behind Havaianas

Product Design
The Aleeph investment research dashboard on a tablet
Aleeph · 2020

A control room for investment research

Product Design, UX Research
A student in earphones reading their notes beside illustrated learners, framing revision as a daily habit
Descomplica + Google · 2020

Turning exam revision into a daily voice habit

Product Design, Interaction Design
Seedlings growing under the kit's multicoloured LED grow lights, the smart greenhouse running in the dark
La Cool Co. · 2016

The world's first open-source DIY smart greenhouse

Product Design, Design Strategy
A pilot in the cockpit using a tablet airport moving map while taxiing, the tool this project shaped
Airbus · 2014

An app to make aircraft taxiing safer

Interaction Design, Prototyping