Alpargatas, the global footwear group behind Havaianas, Osklen and Dupé, sells into more than 85 countries through a B2B platform that had been stitched together over fifteen years from separate, ageing systems. On the ground the gap showed plainly: field representatives carried iPads, but the actual selling still ran off a PDF catalogue. Reps took orders by hand or over email and re-keyed them into a desktop system later, a process that was slow, error-prone and blind to what was really in stock.
The engagement was deliberately tight, two weeks, so we spent the time where it counted. Shadowing a sales user inside their own workflow surfaced the pain points fast, the sharpest being that reps had no live view of stock and so wrote orders that often had to be unpicked and corrected afterwards. From there we prototyped a modular hybrid platform built around how the job is really done rather than how the old system assumed it was.
Before
After
The proposal put live stock data directly on the product and order pages, so a rep could adapt an order while still sitting with the customer. A predictive box-mix recommender optimised orders down to the pair without disrupting the industrial processes behind them, since the products ship in fixed assortments rather than loose units. Quick on-the-go note-taking and cloud drafts let a rep start an order on a tablet in the field and finish it on desktop, where a sales dashboard surfaced KPIs and order management for the wider team.
A dozen screens set the look, feel and architecture of the future platform: a clear, evidenced vision the client’s in-house team could build towards, which is all a two-week engagement should promise.